The project depicts polar bears on display and their artificial habitats. It attempts to portray the dilemmas concerning captive animal programmes.
These videos are not looped: they are based on the "stereotypical behaviours (endless repetition of a fixed sequence of movements)" of polar bears in captivity, recorded in 17 enclosures worldwide. Ethological studies have shown that stereotypical behaviours stem from limited captive environments that do not satisfy the animals' normal behavioural needs. It is also seen as a sign of psychological distress in animals and hence a warning sign of poor welfare.